Marketing business simulation for higher education and training

Strategy is learned by making decisions.

Helix Impulse is a marketing business simulation that can be built into your teaching and training – at universities, business schools and in professional training programs.

20 yearsof experience with business games

By educatorsfor educators

Business strategy and marketing, brought to life

Helix Impulse is a business simulation for universities, business schools, and professional training programs. It brings business strategy and marketing to life through competitive, team-based decision-making.

Participants manage virtual companies, develop products, define their market positioning, and make strategic marketing decisions. They compete for customers and market share, experiencing how their choices influence business performance over multiple rounds.

For universities and business schools

An interactive way to teach marketing, competitive strategy, and strategic decision-making.

For companies and professional training providers

An environment where managers and teams can explore strategic choices, test their assumptions, and learn from the consequences without real-world business risk.

Fits into your teaching and training

Helix Impulse complements lectures, case studies and training programs. You decide on the scope, pace and focus.

Intensive courses

A complete simulation in a short time – focused and intensive.

Seminars

Spread across the semester and linked to the content of your course.

Business schools

For bachelor's, master's, MBA and executive education programmes.

Professional training

For managers and teams – in company programs and with training providers.

Developed from teaching experience. Designed for better learning.

Helix Impulse is developed by educators with more than 20 years of experience using business simulations in higher education. We know how valuable simulation-based learning can be, but also how challenging existing tools can be to prepare, explain, and integrate into teaching.

That's why we're taking a different approach:

Less unnecessary complexity. More focus on the decisions that matter.

Helix Impulse combines an intuitive, contemporary interface with a focused simulation model that makes business decisions and their consequences easier to understand, discuss, and evaluate.

Our goal is simple: to make business simulations easier to use, more engaging to experience, and more relevant to the people learning from them.